Cherilyn Olmsted oversees Ogden’s audience development department, encompassing circulation, customer care, social media, and digital marketing initiatives. These teams work together to improve upon the integrated marketing efforts across all titles, drive more traffic to the websites, grow and engage readership through print and online marketing efforts, improve the customer experience, develop larger and more targeted e-mail databases, and increase overall print and online revenues.

Olmsted has worked in the publishing industry for over 33 years. She began her career as the business manager for a small family-owned publishing company in Lawrence, KS. She then flipped to the marketing side and spent nine years managing the audience development efforts for four high-tech publications at Miller Freeman and CMP Media, before joining the audience development team at Ogden Publications in 2005.

When she’s not working on the latest marketing campaigns, you can find her enjoying time with family and friends, tending to her backyard garden, kayaking at local lakes, or exploring the bike trails near her home town.

She earned a bachelor’s degree in business administration from Ottawa University.