Trying to reach green consumers? Mother Earth News, Natural Home & Garden, The Herb Companion and Utne Reader deliver a combined audience of 5.48 million – passionate, active readers who rely on these publications to learn about and purchase green products. Our audience relies on us to “live wisely.” That’s why more than 77% plan to take action based on ads they see in these publications.
Target an engaged audience
· 65% use herbal/natural products
· 80% are willing to pay more for organic foods/products
· 72% feel it is important or extremely important to use natural/organic cosmetics, personal care products
· 73% are willing to pay more for clothes/shoes that are produced using sustainable materials
· 88% use green cleaning products
They eat healthy and pay attention to their nutrition
· 89% cook from scratch
· 76% bake from scratch
· 48% can their own food
· 86% use spices
· 85% use herbs
· 79% use honey
Readers stay healthy naturally
· 63% use herbal products
· 75% use vitamin supplements
· 67% use tea
· 67% exercise regularly
· 86% use food/nutrition to promote good heath
Readers live a sustainable lifestyle
· 51% grow bulbs
· 79% grow herbs
· 77% grow flowers/ornamentals
· 80% grow vegetables
· 54% grow fruits/nuts/berries
· 71% have a garden more than
50 sq. ft. in size
· 77% are pet owners
· 53% spend more then 6 hours per week in their garden
They make home improvements with eco-friendly products
· Solar water heater: 5% own
13% plan to purchase
· Woodstove: 38% own
8% plan to purchase
· Heat pump: 17% own
3% plan to purchase
· Tankless water heater: 12% own
14% plan to purchase
· Solar electric panels: 9% own
20% plan to purchase
· Solar thermal collectors: 3% own
8% plan to purchase
· Efficient windows/doors: 20% own
9% plan to purchase
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