With a combined audience of 6.5 million, our publications deliver affluent readers that live outside the city limits. Our rural portfolio includes Mother Earth News, Grit, Capper's, Farm Collector and Gas Engine Magazine. Each provides distinctive editorial content for all aspects of rural living, including farming, gardening, landscaping, livestock and more. Our readers have an average income of $76,000 and typically own 29 acres of land.
Deliver your message via our unique 360 degree Marketing: a seamless mix of print, online, events, video and television, sweepstakes, and much more. We work with you to ensure that your marketing and sales objectives are met effectively and efficiently - and that you reach our unique rural audience.
--Target an audience that invests in their lifestyle--
They raise livestock
· 70% own animals
Of those who own animals:
· 45% own chickens
· 85% own at least one dog
· 77% own at least one cat
· 61% plan to purchase heritage
breed chickens
· 20% plan to purchase heritage
breed goats
· 20% plan to purchase heritage
breed turkeys
They make land improvements
Making the following land improvements in the next 24 months:
· 19% - barn/shed/outbuilding
· 12% - pond
· 8% - electric fencing
· 20% -
traditional fencing
· 6% -
portable fencing
· 34% -
landscaping/lawn
They raise their own food
· 79% grow herbs
· 77% grow flowers/ornamentals
· 80% grow vegetables
· 54% grow fruits/nuts/berries
· 71% have a garden more than
50 sq ft in size
· 53% spend more than 6 hours
per week in their garden
· 56% say it is extremely important
to grow plants
using organic
gardening methods
They bake and cook
from scratch
· 89% cook from scratch
· 76% bake from scratch
· 48% preserve food by canning
· 86% use spices
· 85% use herbs
· 79% use honey
· 63% use outdoor gas grill
· 37% use outdoor charcoal grill
They buy outdoor power equipment
· 48% own woodworking machines
· 82% own a chain saw
· 22% own a chipper/shredder
· 21% own a log splitter
· 45% own a woodstove
· 69% own/plan to purchase riding mower
· 71% own/plan to purchase
walk-behind mower
· 65% own/plan to purchase a tiller
· 72% own/plan to purchase a trimmer
· 26% own/plan to purchase a small pickup · 53% own/plan to purchase a
standard pickup
· 27% own/plan to purchase a
heavy-duty truck
Explore our individual media kits via the links below.
Call (800) 678-5779 or email us today!