Director of Circulation and Marketing
Cherilyn Olmsted manages four teams within Ogden's audience development department, encompassing circulation, customer care, web analytics, and e-mail database initiatives. These teams work together to improve upon the integrated marketing efforts across all titles, drive more traffic to the websites, grow readership through print and online marketing efforts, improve the customer experience, develop larger and more targeted e-mail databases, and increase overall print and online revenues.
Olmsted has 28 years experience in the magazine publishing industry. She began her career as the business manager for a small family-owned publishing company in Lawrence, Kan. She then spent nine years managing the audience development efforts for four high-tech publications at Miller Freeman and CMP Media. Cherilyn joined Ogden Publications in 2005 as the circulation manager for eight consumer titles. In fall 2007, she added marketing director to her title.
She earned a bachelor's degree in business administration from Ottawa University, Ottawa, Kan.